T.Ray Tips: 3 Ways to Self Audit Your IG Feed

As a micro influencer, content creator, & blogger, I put a lot of thought into the content that I share on social media. Whether it’s a selfie, an OOTD (outfit of the day), a flat lay, a glass of wine……. or even a bouquet of roses, I truly put a lot of thought & effort into all of the photos that I post. Over the years, I’ve truly learned that Instagram is a real digital portfolio…. the amount of connections, partnerships, & relationships that can be made on social media are endless. And because I’m a strong believer in aesthetics, quality, and sharing content…. I’ve put together a list of 3 simple steps on how you can Self Audit your feed on Instagram.

(Disclaimer: I’m not a professional auditor, however I have noticed a huge difference in the feedback that I receive from my audience)

Step 1: Determine your goal. What exactly do you want to share with your followers that will inspire them, motivate them, teach them, and bring them back for me? In my case, my goal is to share my personal style, my love for beauty products, my favorite wines, and just every day moments. My goal is to inspire my audience to believe that without God in my life nothing I am or nothing I have would be possible. I try to inspire them to try the products I use, motivate them to believe in themselves, & if they want to try something… encourage them to just go for it.

Step 2: Choose a consistent theme. What vibe are you going for? Do you want your photos to be bright and vibrant? Do want them to be soft and subtle. Black & White? Whatever you decide, just remember that a consistent look is always cleaner and it will always grab your audiences attention. There are tons of apps with great presets to suit whatever look/vibe you want to go for…. and if you want to know which app I use, just check out my post on my favorite editing apps.

Step 3: Are you giving variety with your content? Is EVERY picture you a selfie? A quote? A meme? To be honest, all of that is cool…. but at some point it gets a little boring. Once you determine the type of content you want to share, start to think of different ways to showcase your content. Something that can be very helpful is using a grid that can help with photo placement (I also share the app that I use for photo placement in my Top 4 Favorite Editing Apps post).

Once you’re able to complete all 3 of these steps, you should be able to determine what photos deserve their rightful place on your feed. And always remember…..ARCHIVE NOT DELETE! *wink*

T.Ray Tips: How to Create the Perfect Flat lay using your iPhone!

A flat lay is simply a photo of objects arranged on a flat surface, captured from directly above.

I absolutely love a good flat lay, whether it’s fashion, beauty, or home decor…. the excitement it brings me is unbelievable. I’m not sure if it’s the thought that goes into the process or if its the finished product, but I do know that creating flat lays have become one of my favorite things to do when it comes to creating content.

This is one of the few flat lays that I’ve created within the last few weeks, and my IG insights showed that my reach/impressions were at a pretty nice number. And of course numbers isn’t something that you ALWAYS want to pay attention to….. but it definitely helps when you’re in the process of growing your following.

Did I mention that all of the flat lay pictures I create are taken on my iPhone??

YUP! All of them…. my iPhone 11 Pro Max is my best friend! Mainly all of my content comes from my iPhone, so that’s why I’m going to share some helpful tips on how you can create the perfect flat lay by using your iPhone!

*Tip No.1: Choose your flat lay surface.

The purpose of a flat lay is to see products from directly above on a flat surface. So you want to choose a surface like the floor ( the floor itself, carpet or a rug), your bed… on top of the cover or on the sheet. You could even place a sheet on the floor to ensure that the surface is flat enough. And lastly, you can also use a table or a tray.

*Tip No.2: What are you highlighting in your flat lay?

Are you highlighting a bag, clothes, makeup, skin care? Whatever you plan to highlight and showcase in your flat lay, make sure it’s the center of attention piece.

In the flat lay I shared above, I’m highlighting the new notebook that I just recently purchased. When I shared the picture on Instagram my caption said “Am I the only one that gets excited about new notebooks?” That right there already expresses what my flat lay is all about.

Tip No.3: Find things that compliment whatever it is your highlighting in your flat lay.

If your flat lay is about a purse, use things like your wallet, keys, sunglasses, lip gloss. If you want to highlight makeup, use makeup brushes, sponges, a mirror, maybe even some flowers.

In my case, I used a cup of coffee because I decided to post this on my Instagram feed early in the morning…. and if you pay attention to my insta stories, than you already know that I need a cup of coffee every morning to get my day started. Also in the flat lay I show the Summer Fridays Lip Butter Balm that I also purchased recently, and I wanted to show that it’s a product that I am growing to love and it matches my jewelry and the words on my notebook. And it’s really that simple, lol.

Tip No.4: The most important tip, when using your iPhone to capture flat lay moments be sure that you are using the best lighting (whether that’s natural light from a window or a ring light. You want to be sure that the light hits everything just right. Then be sure to clean off your camera lenses. Something so small as wiping your camera can really change the dynamic of your flat lay.(or any picture, honestly) And last, remember to stand directly over/above your flat lay to get the best image.

Here are a few flat inspiration pictures that I have on my Flat Lay Inspo Pinterest board