As a micro influencer, content creator, & blogger, I put a lot of thought into the content that I share on social media. Whether it’s a selfie, an OOTD (outfit of the day), a flat lay, a glass of wine……. or even a bouquet of roses, I truly put a lot of thought & effort into all of the photos that I post. Over the years, I’ve truly learned that Instagram is a real digital portfolio…. the amount of connections, partnerships, & relationships that can be made on social media are endless. And because I’m a strong believer in aesthetics, quality, and sharing content…. I’ve put together a list of 3 simple steps on how you can Self Audit your feed on Instagram.
(Disclaimer: I’m not a professional auditor, however I have noticed a huge difference in the feedback that I receive from my audience)
Step 1: Determine your goal. What exactly do you want to share with your followers that will inspire them, motivate them, teach them, and bring them back for me? In my case, my goal is to share my personal style, my love for beauty products, my favorite wines, and just every day moments. My goal is to inspire my audience to believe that without God in my life nothing I am or nothing I have would be possible. I try to inspire them to try the products I use, motivate them to believe in themselves, & if they want to try something… encourage them to just go for it.
Step 2: Choose a consistent theme. What vibe are you going for? Do you want your photos to be bright and vibrant? Do want them to be soft and subtle. Black & White? Whatever you decide, just remember that a consistent look is always cleaner and it will always grab your audiences attention. There are tons of apps with great presets to suit whatever look/vibe you want to go for…. and if you want to know which app I use, just check out my post on my favorite editing apps.
Step 3: Are you giving variety with your content? Is EVERY picture you a selfie? A quote? A meme? To be honest, all of that is cool…. but at some point it gets a little boring. Once you determine the type of content you want to share, start to think of different ways to showcase your content. Something that can be very helpful is using a grid that can help with photo placement (I also share the app that I use for photo placement in my Top 4 Favorite Editing Apps post).
Once you’re able to complete all 3 of these steps, you should be able to determine what photos deserve their rightful place on your feed. And always remember…..ARCHIVE NOT DELETE! *wink*